Sunday, November 30, 2014

Dear Marvel Studios,

I had some feedback about your recent release, Guardians of the Galaxy that I wanted to let you know about. First off, I loved your movie. I thought it was exciting, humorous, and uplifting. I loved almost everything about it. However, I had one big complaint for whoever made the movie trailers.
The movie does a great job of making Gamora seem like a likeable, believable character. She doesn’t let people walk all over her and is a strong moral force for good. She is well-rounded and unlike many other superhero female characters, has a brain and something worthwhile to say. I appreciated that the movie did not portray her in revealing or ultra-sexy clothing. I love that the characters could have real conversations with her instead of just comment on how her body looked. However, in one of your movie trailers for this film, you dropped the ball.
Here you had this great female lead with plenty of character and yet, when you put together a promo for the movie you just had to take off her clothes! There is one small but significant moment in a trailer that shows Gamora backless looking into the camera with a sultry look on her face. You stripped down everything that the writers had done to make Gamora a real character and reduced her to nothing but a body. The most ironic part about it is that this scene didn’t even make the cut into the movie. But they still had to throw it into the trailer – just in case the throngs of people who were going to this movie weren’t convinced by the storyline, the directing or the amazing lineup of actors, you had to convince them with SEX to come and see it. It is despicable that you would use a woman’s body to sell movie tickets.
I commend your ability to make a superhero movie without sexualizing or demeaning the main female lead but I challenge you to think about what you do in marketing to sell tickets.

Sincerely,
Diana Frehner

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